Most businesses have jumped on the train of internet marketing as they have discovered the value of cheap, targeted advertising compared to more traditional mediums. Not only that, but it offers many companies a much wider customer base than they could previously access.
Just think about it, as little as a decade ago if you wanted to sell something in another city or country you would have to open a point of sale locally, which was certainly not cheap. Most businesses couldn’t dream of expanding abroad due to costs, however the internet opened the doors to small businesses as well, allowing them to compete with the big fish.
However, web wide advertising is not always suited to every type of business, especially some types of offline service providers. For example, a restaurant will never be able to service more than the local area and therefore it doesn’t make sense for its website to target the whole web. This is where local internet marketing comes in.
In this case, the SEO plan is designed to target only people interested in the local area. This can be done with the use of geographically targeted keywords, maps and many more.
Nov 21, 2024 10:33:07 AM | marketing
Most businesses have jumped on the train of internet marketing as they have discovered the value of cheap.
