You will often hear people singing the praises of the internet when it comes to marketing a business. They will talk about the power to reach millions of people from all over the world by using email marketing. With the simple push of a mouse button they can have instant, and free, contact with thousands or millions of potential customers. While this is a great aspect of using the internet for your business building, what happens if you just want to target your local area? How does local email marketing work?
The same concept can work just as well for you even if you have a more localized focus. Email marketing is quite simple to use and even if you've never sent an email before you can easily learn a few basics and put this technique to work for you.
Of course, the first thing you will need is a list of customers, or potential customers, names and email addresses to send the emails to. There are a few methods you can use to start building a 'subscriber' list.
If you have a website you should incorporate an 'opt-in' box on your website. When they sign up to receive your emails they are opting-in to your list, which means they are giving you permission to contact them and protects you from spam complaints. The process can easily be automated by the use of an inexpensive autoresponder service.